Recent springs and bounds in technology have opened the floodgates to a wealth of information that once required millions of man-hours to collect, collate, evaluate and assess, if indeed it ever happened at all. Now all of that can be handled, stored and processed by computers, constantly being fed by millions of users who are often happy to give up snippets of their information for the tiniest of benefits. But what hidden potentials lie waiting among those mountains of bits and bytes? And who are the people forging the algorithms to find those golden nuggets?
That’s what Stephen L. Baker attempts to sort out in The Numerati, a neologism he has coined for the computer scientists and mathematicians getting their hands dirty with our data. The book takes an admirably thematic approach and looks at developments across a broad spectrum of society, covering ways in which advancements have and will affect the worlds of work, commence, politics, medicine and romance. As we increasingly rely on modern digital technology in every facet of our lives, using websites and mobile phone apps to shop, watch films, hire services, chat with friends and find romantic partners, the ways in which our data is gathered and used should become of paramount importance to us, issues which Baker repeatedly attempts to underline throughout this book.