Market Games

There are very few today who would deny that the quality of our food has dropped, partly as a result of the change embodied by the death of the local shop and the rise of the supermarket. Where once the only change was that our food was pre-grown, now we find it has been pre-grown,…

Advertising Takes The Logical Next Step

We should be clear about one thing. In-game advertising isn't new. And not just the self-effacing, tongue-in-cheek form of advertising epitomised by the Loom™-toting pirate in LucasArts' The Secret of Monkey Island. Anyone who remembers Zool from the early 1990s might recall the Chupa Chups sponsorship deal, and the FIFA series has been using advertising…

Skype’s Revealing Customer Policy

Apparently, getting what you paid for isn't necessarily the name of the game any more. Although I was well aware of it at the time of purchase, no niggly smallprint or obligatory T&C which no one reads hid this caveat, it still comes as something of a surprise to be informed that something I paid…