The Fold
Many of us are probably familiar with the idea advanced in the early days of the Internet, that most users don’t know how to scroll through a website. Today that seems pretty unbelievable. The vast majority of websites, and indeed many of the most regularly visited, not only favour scrolling but to a large extent rely on it for navigation. So have the rules of the so-called ‘fold’ changed since the Internet’s inception? And what role should it play in decisions made regarding a website’s design today?
Viewing the web can be a very personal experience. Depending on your very own choice of browser, monitor or resolution, the web can look a very different place. If you’ve ever for some reason been forced to view one of your regularly visited websites on a much lower resolution monitor, for example, you’ll know what I mean. What once appeared spacious and easy to read suddenly seems squashed and cluttered. The cute little thumbnail images now take up good chunks of room and force you to scroll around them to get at the text. And should that site employ a fixed-width design that is wider than the current resolution, even more space goes to waste with the appearance of a side scrollbar.