A Mind @ Play

Student Card

How do you identify a student? Sounds like the opening to a joke, and in many ways this isn’t far from the truth. A great number of services and products come with discounts to students, and discerning who is eligible therefore requires a little more care and attention than simply looking out for tousled hair, hangovers, piercings and berets. Most higher education institutions produce student identification cards, which might double as library cards, security cards and/or university credit cards, amongst other things. However, the vast range of designs and stamps means that identifying a student card could prove as difficult as trying to identify a student by the first glance rule.

Zool

We should be clear about one thing. In-game advertising isn’t new. And not just the self-effacing, tongue-in-cheek form of advertising epitomised by the Loom™-toting pirate in LucasArts’ The Secret of Monkey Island. Anyone who remembers Zool from the early 1990s might recall the Chupa Chups sponsorship deal, and the FIFA series has been using advertising on their billboards for many years, though what with ‘image rights’ being big money for clubs and players alike, the football genre could be said to have entrenched itself in the realm of ‘reverse’ advertising.

Nevertheless, the presence of advertising in games has been pretty low key, considering the industry’s growth over the past decade or so. Advertising is not usually so slow to find its way into new forms of media entertainment, Internet advertising being the biggest example of recent times. So the news that in-game advertising rights for Counter-Strike (the ‘big one’ as far as non-MMORPGs is concerned) have been sold to IGA should only come as expected. Previously adverts for Valve’s flagship had been reserved for brief loading screens, an idea which apparently never took hold. Where Internet advertising has had much reaction to the point where many people block out adverts as a matter of course, this will be more difficult to achieve in such a gaming environment, and should it succeed, might result in future games featuring truly hard-coded advertising avenues.

Forest

A programme on the beeb yesterday dealing with Britain’s economy, entitled What’s Britain Worth? and hosted by Peter Snow and his son, featured a short interview with one of the nation’s wealthiest men, Felix Dennis. Aside from the rather astute observation he made about the wealthiest members of society (“They’re all shits!”), Dennis talked about the creation of his legacy, the self-named “Forest of Dennis”.

Casino Royale

So they’re silly. So they’ve been going since the ’60s. So this is the twenty-first (official) outting of the sixth incarnation of a spy who has survived promotion, demotion and the Cold War. It’s a Bond film, and one purporting to go ‘back to basics’ with a new face and a general overhaul for the series. As one of those heretics who preferred the slightly heightened realism of the Timothy Dalton era, this film showed plenty of promise with a conspicuous absence gadgets, a somewhere near realistic plot, and nary a nuclear device in sight.

It’s been compared to the series reboot that Batman Begins provided, and for all its grittiness and mortality of the main character, has been lauded by the critics, whilst simultaneously pleasing fans for remaining true to the Bond brand. Daniel Craig proved to be a controversial choice, but from his experience behind the lines in Archangel and some technical bomb-making expertise in Munich, he came well prepared to play the UK’s most dangerous export.

Warning, possible spoilers after the break!

This weekend a radio talk show in Ireland was lamenting the state of the Irish road network, in particular focusing on the state of her road signs. Anyone that has driven through the country will understand how this seemingly trivial matter could be focus for an entire discussion. The cause of the problem was perceived to be the decentralised system of transport regulation, the result being a wide disparity between different parts of the country, and a generally poor system compared to European standards. The show received numerous SMS messages and emails highlighting more extreme examples, from road signs incorrectly directing traffic, through long stretches of road with nary a road-sign or indication of turnings, to the example of sections of road with conflicting speed limits, no doubt compounded by some complications in the changeover from miles to kilometres per hour.

Yet what was only mentioned in passing was that government initiatives to improve the transport network in the country can only be spent once, and ultimately further improvements to the road network must necessarily mean public transport receives less funding. One of the interesting statistics cited was that in Dublin, the only large urban centre, around 70% of commuters travel to work by private transport. Although unduly unfair, for the sake of comparison just consider the figures for the centre of London, which show the figure to be as low as 10%. Is Ireland’s public transport system underperforming?

Although its development has been in no small part prompted by the awful rampancy of HIV in Africa, the product exhibited in this cheeky little advert could soon be found on sale in chemists worldwide if the makers get the right offers. If this company floats, you know where to put your boats.

https://www.youtube.com/watch?v=QcqRSfYUfYI

And for you smart cookies out there, that’s right, Jacob is meant to represent a certain Mr Zuma .

A visit to Threave Gardens near Castle Douglas in Dumfriesshire, one of the National Trust for Scotland’s many well-kept properties in the south of Scotland. Beautiful weather, the height of the summer, and the chance to explore a well-kept garden and the fully restored Threave House. As the NTS website even offers:

Visit the Countryside Centre to find out more about the estate’s wildlife and conservation work before setting off to explore, perhaps to Threave Castle or the bird hides overlooking the River Dee and Black Park Marsh, a Special Protection Area for breeding waders and wintering wildfowl. If you’re lucky you may even see otters and osprey fishing in the river. Just make sure you leave enough time for a cup of tea and a slice of home-made cake.