You are currently browsing the archives for the Economics category


Profit for free

Pay for free

Dungeons & Dragons Online: Play for free

How do you turn a free product into a profitable enterprise? That’s normally the challenging issue to be faced in today’s increasingly competitive online market. Internet giant Google continues to have issues attempting to monetise its expensively acquired YouTube daughter. Yet game developer Turbine is looking to do exactly the opposite, converting their current business model into a subscription-supported free product. But does ‘free’ pay?

It certainly appears that Turbine’s decision to offer their MMO Dungeons & Dragons Online for free has paid off. Hundreds of thousands of new players have signed up to take advantage of the new offer, and despite the ‘free’ price tag, subscriptions are up 40%. In addition, many players are taking advantage of an in-game payment mechanism to buy additional items and open up new sections of the game. Previously the game had required players to pay a one off purchase price, followed by a monthly subscription fee. Now just about anyone can download the game and be playing within half an hour, paying or otherwise. Turbine also maintain that some players are paying even more per month than the previous subscription fee alone, removing an important cap on how much individual players could pay into the game. Rather than seeing players who play without paying as freeloaders, Turbine are confident that such players bring their own benefit to the company, generating interest, advertising via word-of-mouth, and thereby generating new subscriptions and one-off payments.

Continue reading →

Bucking the trend

truman

Harry S Truman

President Truman famously kept a sign on his desk that said “The buck stops here”, a gift from an avid poker player. Yet whilst we might appreciate the imagery and the sentiment, should we really rely on there being a ‘buck‘ to pass? Is there always a man in charge, someone with whom the ultimate responsibility lies? The public at large like to believe so. Having someone who is nominally in charge provides a feeling that there is some level of control over daily events, that there is some direction to the madness that seems to govern our lives. It isn’t particularly important whether that person you believe in is God, the president, the Führer or Chuck Norris. Nor does that responsible person need to be an individual, it can just as easily be taken as being particular position, a group of people, or an organisation.

Yet having someone to look to as the ‘Man in Charge’ also entails having someone to blame when things go wrong. In general, people are not willing to look at events as the result of complex systems of uncountable interconnected threads. Such systems lack palpability, they invoke confusion and lack obvious conclusions. Much easier to view events as the result of simple inputs and outputs, revolving around the decision-making roles of important personages. When the proverbial hits the fan, the easiest response is to find those at the helm, whether particular individuals or a group, and lay the blame as thick and fast as the cement mixers can provide it. It’s a simple and effective reaction, since any person that can be held culpable must have made decisions, and any decision can be deemed retrospectively fallacious. Ergo any individual can be made and held responsible.1

Continue reading →

  1. We should not forget, of course, that as much as we enjoy seeing certain individuals as being responsible for the workings of the world, both for the comfort it gives us whilst things are ticking along smoothly, as well as the convenience of having someone to blame when they don’t, the individuals themselves also enjoy a level of revelry in the illusion that they are the ones with all the answers. []

Capital for the third world

I recently came across a wonderful idea for providing peer-to-peer lending to entrepreneurs in developing countries. The idea seems akin to the principles of the Grameen Bank, providing microcredit in this case primarily as a form of aid. The system allows people with spare cash to browse potential applicants and offer them money in the form of a loan. Kiva works with what they term experienced ‘field partners’ to provide the loans, these bodies being established and recognised sources of finance (which may charge interest on the money to the borrower). Eventually the loans are repaid and the money can be withdrawn, redistributed or donated to Kiva to help cover their organisation’s costs. Of course the levels of finance are fairly miniscule on the larger scale, a far cry yet from providing the many milliards needed to create the level of sustainability needed in many parts of the developing world, through stability, infrastructure, education etc. Yet Kiva has plenty of room to expand, and importantly the principle behind the organisation is sound, in trying to create a direct link between people in the developing world who need capital (and know what they want to do with it) and those with the money and the conscience to try and help. Time will tell how effective Kiva’s mission will be.

Market games

supermarket_1.jpgThere are very few today who would deny that the quality of our food has dropped, partly as a result of the change embodied by the death of the local shop and the rise of the supermarket. Where once the only change was that our food was pre-grown, now we find it has been pre-grown, pre-made, pre-cooked, pre-packaged, pre-distributed, and often find our purchases are precluded by lack of choice for good measure. Of course, supermarkets are the just one example of today’s monopolies, that much should be clear. Enter the store at one end, and you can start your purchases with your baby food at one end, and walk all the way through life till you need find a buy-one-get-one-free headstone and a “Value” lawyer to deal with your wills and probate. Plus the stores are so big these days that you might in fact need the coffin by the time you finally leave.

Continue reading →

BT and the cost of money

CashHow much does it cost to pay? That might appear to be an odd question, but it is a seldom acknowledged hidden attribute of the market economy. Paying costs. If one only imagines the contingencies required to handle the coin money which filters through any system of minor payments, such as a road toll booth, a system of parking meters or a public transport system, it becomes clear that dealing in such currency requires some not inconsiderable expenditure on the part of the service provider.

The key here of course is cash, that anonymous key to the monetary house. Some have pointed out that the age of using cash as a medium is gradually drawing to a close, and the establishment is beginning to see the benefits of expediting its demise. This includes the government, banks, financial markets and big corporations. For an example, we need only consider the recent charges introduced by BT.

According to the government watchdog Ofcom, in recent years BT have had a residential market presence of 70-80%, with the latter figure roughly representing the number of residential lines. This totals roughly 20 million landlines, which using the traditional quarterly bill paying system makes 80 million payments a year. So how much does it cost BT to collect these charges? Well, consider the options.

  • An old-fashioned method such as paying your bills at the Post Office should involve little detriment, the money being transferred electronically into BT’s bank accounts, with presumably some small handling fee for the Post Office.
  • A cheque made payable to the company, which given the scale of their operation should also be a simple matter for the giant to deal with.
  • Online credit card transaction, which would incur charges from the credit card companies, though I’ll admit I don’t know if BT passes these on to its customers.
  • Electronic Direct Debit payments direct from customers’ bank accounts.

BT’s preferred method is clear, and as their website points out:

Many of our customers now pay by Direct Debit which is an ideal option if you find it difficult to get out or worry that you will forget to pay your bill on time.

The arguments are dressed up and sugar coated to make the idea of giving BT direct access to your bank account seem to be a rather agreeable proposition. The icing on the cake is that it costs customers less to pay via this method. BT have introduced a scandalous ‘payment processing fee’ amounting to £4.50 (plus VAT) per transaction, paying via cheque or cash.

Now one can understand the complexities of dealing with payment methods such as the cheque. Assuming BT have no automated procedures for dealing with cheques, manually inputting the figures, such as dates, sums, account numbers etc., requiring an hour’s labour for 100 payments, one can see how a wage of £500 per hour is justifiable. But to charge such extraordinary fees for cash payments that are dealt with by another body, where is the justice in that? The levy represents around a 10% increase on the average customer’s quarterly bill. Add to that the fines for late payment (which are avoided with Direct Debit by having your bank balance overdrawn instead), and it becomes clear how BT are dictating the payment methods of their victims customers.

This isn’t the first example of prejudice against traditional payment methods, nor is it a precedent for cash payments being made financially unsound. But it is surely an example of the way in which the demise of anonymous paper money is slowly being exacerbated by that interlinked establishment of government and big business.

Whose National Trust is it anyway?

A visit to Threave Gardens near Castle Douglas in Dumfriesshire, one of the National Trust for Scotland’s many well-kept properties in the south of Scotland. Beautiful weather, the height of the summer, and the chance to explore a well-kept garden and the fully restored Threave House. As the NTS website even offers:

Visit the Countryside Centre to find out more about the estate’s wildlife and conservation work before setting off to explore, perhaps to Threave Castle or the bird hides overlooking the River Dee and Black Park Marsh, a Special Protection Area for breeding waders and wintering wildfowl. If you’re lucky you may even see otters and osprey fishing in the river. Just make sure you leave enough time for a cup of tea and a slice of home-made cake.

Sound wonderful? A perfect day out for the family, wouldn’t you say? That is, until it comes to paying entrance fees. Bearing in mind the respectable discounts offered for families, simple admission to the gardens costs an impressive £5 per adult. Access to Threave House in addition (by guided tour only) brings the ticket price up to £9. In order to visit the nearby Threave Castle a further £3.50 need be added to the day’s toll.

Of course, these are more extreme price figures, and some people may even consider these prices to be good value. Indeed for families of the just the right proportions, the discounted family ticket prices offered by the Trust do make travelling with a family much more affordable. But that’s besides the basic principle. According to the National Trust’s annual review financial summary for 2005-2006, admission fees account for just £12.4 million of the £337.2 million total revenues – just under 4%. This proportion is not as low in the case of the NTS, but the figure begs the question: how can they be so low? The answer is simple; the prices are set to make the costs of membership all that more inviting. The National Trust boasts of membership exceeding 3.4 million. From the NTS’ website:

The National Trust for Scotland is the conservation charity that protects and promotes Scotland’s natural and cultural heritage for present and future generations to enjoy. With over 270,000 members it is the largest conservation charity in Scotland and it depends for its support on donations, legacies, grants and membership subscriptions.

That massive membership cries testament to the injustice of the National Trusts’ admission fees. Claiming to be an organisation run for the benefit of everyone, in truth the Trusts offer the preservation of the nation’s gardens, collections, stately homes, castles and sundry for the benefit of those who can afford the membership costs. In principle, through the National Trust Acts 1907-1971 which grant the singular right of the charities to hold lands in perpetuum, by declaring them inalienable, every member of the nation has paid their dues to the Trusts, by the foregoing of the inheritance taxes on National Trust lands which often directly precipitated their acquisition in the first place.

Whilst few would quibble with the way in which the National Trust and the National Trust for Scotland conduct their business, the issue of funding is in need of some redress. The Trusts’ current position on admission fees actually limits access to certain sections of the public, for the sake of gaining increased revenues through membership fees. Although membership offers good value for money for the regular daytrippers, it does little to assuage the image of elitism the Trusts project to the poorer sections of society.